Philosophy & Core Values


We believe that in the service industry, people’s attitudes precede their technical skills, and are the foundations of everything they do. Our core values set out our approach to hospitality management, and what both guests and the wider world can expect of us.

Honesty and Respect

Honesty and self-esteem are of utmost importance. We act ethically and honorably in every aspect of personal and professional life. We respect one another, regardless of origin, race, gender, religion, social status, or any other distinction.

Craftsmanship and Pride

Regardless of age and experience, we strongly believe in the value of open-mindedness and lifelong learning. We want to do the best possible in every aspect of the profession we have chosen, so we take pride in our uniqueness.

Dignity and Modesty

We value dignity and modesty in our behavior, attitude, language, presence, bearing and communication, and in everything we do.

Recognition and Reward

We measure our success based on clear criteria and recognize people’s performance and contributions to the group.


We regard our relationship with colleagues as a genuine partnership, and encourage business excellence and commercial awareness. We wish to maintain our connection beyond the usual business boundaries and create an environment where people can pursue their personal dreams.

Social Responsibility

We aim to create innovative and enriching experiences in a sustainable environment, and contribute positively to the lives of our communities.


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